In this context, the hack represents a trick (as in programming), not an exploit or break-in (as in security).

Domains such as .al, .as, .at, .in, .is, .it, .me, .us, or .co (Albania, American Samoa, Austria, India, Iceland, Italy, Montenegro, United States, or Colombia respectively) are easy to use as domain hacks because they correspond to short, simple dictionary words. Alternatively, a name is chosen so that the last few characters match an existing top-level domain, such as “inter.net”, so that every character is used in forming the common name.

Domain hacks offer the ability to produce extremely short domain names. For example, blo.gs has a total of only five letters (versus blogs.com, at eight letters), as every letter is taken into account as the site’s title. Similarly, tweet in, a common Twitter mimic, is represented through the domain http://2et.in.

This makes them potentially valuable as redirectors (like i.am, which redirects to FortuneCity’s V3 service), as pastebins and as base domains from which to delegate subdomains. Also short domains are useful for URL shortening services.

Although an expert domain seller at a large hosting company said, “”I see a lot of people buying them, yes, but I don’t see a lot of usage for them.”. We still think a lot of fun can come from the imaginary twists to everyday words or phrases applied to a domain hack.

References:
http://en.wikipedia.org/wiki/Domain_hack
http://www.fastcompany.com/1768262/are-expensive-domain-names-worth-it-for-startups-in-the-age-of-apps

Incidentally, note that there is a Yahoo! Answers API which can be a great source of data for keyword research and content inspiration.

There is a clear need and opportunity for this kind of content. Many users search in question format:

Unfortunately not quite enough to support the venerable Ask Jeeves that encouraged this behaviour.

There are clearly a lot of commercially-oriented queries in there. You only have to look at many of the kinds of questions people ask on Twitter to see this.

You can see the attraction to search engines of indexing Q&A content. While they have made leaps forward in natural language processing, they are still dumb text query engines at heart and having both the question and the answer in plain text on the page clearly supports them in providing efficient answers to many natural language queries.

My favourite example of the right way of doing things is Stackoverflow. If you have ever tried to do anything related to programming, you will have hit annoying issues very early on. At Distilled we have labelled most programming as “copy, paste, swear, fix typo”.

If you’re anything like me, RTFM might as well stand for JFGI these days and you will Just Google It(TM) straight away. As soon as you do this (certainly in recent months), odds are you are going to land on Stackoverflow. The answer you find there is likely to be helpful, authoritative and on you go. But how did it get that way? Stackoverflow is clearly good for search engines, but it got that way by being great for users. If anything, the experience of asking a question and getting it answered is even more impressive than just seeing the repository of brilliant answers that already exist.

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